Brief

Insight

2026

Come up with an innovative idea/product that helps dogs get adopted.

People are craving instant community and connection. Enter the run club – they’re an antidote for loneliness and are often referred to as the new dating app. People adopt dogs for the benefits of physical activity and health.

Pedigree bridges the gap.

Hosting a run club where participants are matched with dogs based on the three-point ‘Run the match’ system.

Warm up: Is there a spark? People will mingle with the dogs while they’re on long leashes. 

Find Your Pace: Can they keep up with each other? Run buddies hit the track to match active compatibility. 

Cool Down: Does the connection last behind the excitement? The buddies relax and recover together.