Brief: Create a PR moment that repositions GLD as the brand for people who define their own value system.
Insight
Stadiums are phasing out paper tickets, disappointing fans who want a built-in souvenir.
Idea
GLD transforms digital event tickets into collectable charms, so people can build a wearable timeline of their most memorable moments, adding a charm for every experience.
Execution
Fans upload their digital tickets to the GLD site. They are shown the charm design and input their shipping address so the charm can be sent to them.
For example, fans who went to all 3 of Jay’s Yankee Stadium concerts could upload all three digital tickets and receive three collectible charms to commemorate the three iconic nights.
