Brief

Insight

2026

Come up with a social first, attention grabbing idea that makes Telfar the most talked about brand at next year’s New York Fashion Week that embodies Telfar’s purpose “not for you, for everyone.”

Fashion Week models, stylists, and hair/makeup artists frequently complain of working long days for no pay, and often the promised “exposure” rarely materializes

Approach

• Telfar goes live and asks their community who they should work with for Fashion Week, gathering the names of the hottest stylists, models, makeup artists, designers, photographers, and content creators. (Lives are saved so they appear on the feed)
• Telfar starts with a post exposing the industry. They started the calculations.

• Telfar posts majority of the results (all the ways they were told NO) when they reached out to everyone that was suggested during the first live.

• The show must go on – Telfar goes live with their current staff attempting to do face beats, hairstyling, and model walking, designs, photography. (it’s a fail, but they’ll post their ‘final’ results and poll community on which they like best.)
• Telfar exposes that some people did agree to work in exchange for exposure. They flew them into NYC and will introduce them on their live the next day at 6pm. This will start a live series of each of the creatives working behind the scenes giving them the exposure and building their portfolios as they go.